Ralph Lauren, an iconic name synonymous with timeless elegance and American sophistication, has carved a unique niche in the world of fashion since its inception in 1967. Founded by Ralph Lauren himself, the brand began as a modest tie collection and has since evolved into a global empire representing luxury, aspiration, and classic style.

Humble Beginnings and Visionary Ambition

Born Ralph Lifshitz in the Bronx, New York, the designer changed his surname to Lauren as a teenager. His early exposure to Hollywood glamour and elite prep-school fashion inspired his vision. In 1967, while working for Beau Brummell ties, he launched his own line of neckwear under the label Polo. His innovative wide-cut ties, crafted from luxurious materials, quickly gained attention from high-end retailers like Bloomingdale’s.

This initial success paved the way for the first full menswear line in 1968, introducing the now-iconic Polo shirt

Expanding the Empire

By the 1970s, Ralph Lauren expanded into womenswear, home furnishings, and fragrances. The 1972 introduction of the now-famous Polo player emblemThe Great Gatsby, solidifying his reputation as the quintessential American designer.

The brand’s flagship store, opened in 1986 on New York’s Madison Avenue, replicated the atmosphere of an English manor, complete with antique furniture and mahogany shelves. This immersive retail experience mirrored Lauren’s philosophy: selling not just clothes, but an entire lifestyle.

Notably, Lauren revolutionized retail by launching Polo Sport in 1992, blending activewear with high fashion—a concept that predated today’s athleisure trend by decades. Later, exclusive collections like Purple Label

Cultural Impact and Enduring Legacy

Ralph Lauren’s influence extends far beyond runways. The brand became a cultural symbol through:

• Dressing Olympic teams (starting with the U.S. in 2012)
• Collaborations with artists like Basquiat (2017 capsule collection)
• Sustainable initiatives like the 2019 earth-friendly “Choose to Act” campaign

Despite global expansion, the brand retains its core identity. Notably, Ralph Lauren Corporation became publicly traded in 1997 while maintaining creative control under its founder—a rarity in fashion conglomerates.

The Digital Frontier and Today’s Ralph Lauren

In recent years, the brand has embraced digital innovation with augmented reality fitting rooms and blockchain-verified NFTs. However, product excellence remains central to its strategy—from timeless Rugby shirts to the perfected chino. For thoughtfully curated selections, explore this product resource

At 84, Lauren continues advising his company, proving that authentic storytelling and unwavering vision create not just a brand, but an American institution celebrated worldwide.